Last month the Fall and Winter lines over at Lifetime Collective launched. Since it seems I've just started to write a bit more on this little site here, I thought I'd take a post to cover the newest addition to the family.
It is an entire collection, independent of the Men's F/W 2012 line and is born from the roots of the brand. This year is Lifetime Collective's 10th year anniversary so co-founder and designer, Reid Stewart took this season to create a whole new branch of the brand, citing inspiration from their history with the skate/snow world.
Uniform Standard dances to the beat of its own drummer. The collection is a youthful self-expression inspired by its true beginnings and roots. It is through art, skateboarding, snowboarding, music, photography, free thinking and love of life that this picture is painted.
It's about living life and getting lost in it. Uniform Standard brings together each individual thread into a fabric that makes up a collection of creative and inspiring thoughts and ideas.
The line features a lot of classic looks that could easily form the staples of your wardrobe for the fall/winter season.
Included with the production of the line is a video by Lifetime Collective member, Brock Mitchell. It features: Some damned fine scenery, native narration by Gustave Many Bears, music by Constantines and pieces of the collection in the wilderness of Canada.