Lifetime Collective: Uniform Standard Spring 2013 Collection

Some kind of wonderful shot, taken from Lifetime Collective's Uniform Standard Spring 2013 collection film.

Winter may still be lingering around a bit, but before you know it you're going to wake up to the clanking sounds of bottles around you in bed and the birds chirping outdoors, because that's how they do. Also, it's spring!

Lifetime Collective just dropped all three of their spring collections for 2013 last week and things are looking real fine. Nothing you can put on will make you look as amazing as the gentleman featured above, but the pieces in Lifetime's Uniform Standard will damned sure get you close. (To note: None of Lifetime's stuff is vintage 70s coke-chic.)

Check out the full collection here to give your wardrobe a facelift, or check out some of my favourites that I picked out below...

I often see bloggers including things like, "Full disclosure, I work for Brand X" in their posts. Well, I'll disclose all day long if I have to. Just watch me. I work with Lifetime Collective and they're what you call "True Blue", a real fine group of gents.

So get with the program and head to the Uniform Standard shop by clicking here.

"How about some lookbook photos?" you ask. I have those too!

Lifetime Collective presents: Uniform Standard


Last month the Fall and Winter lines over at Lifetime Collective launched. Since it seems I've just started to write a bit more on this little site here, I thought I'd take a post to cover the newest addition to the family.

Uniform Standard

It is an entire collection, independent of the Men's F/W 2012 line and is born from the roots of the brand. This year is Lifetime Collective's 10th year anniversary so co-founder and designer, Reid Stewart took this season to create a whole new branch of the brand, citing inspiration from their history with the skate/snow world. 

Uniform Standard dances to the beat of its own drummer. The collection is a youthful self-expression inspired by its true beginnings and roots. It is through art, skateboarding, snowboarding, music, photography, free thinking and love of life that this picture is painted.

It's about living life and getting lost in it. Uniform Standard brings together each individual thread into a fabric that makes up a collection of creative and inspiring thoughts and ideas.

The line features a lot of classic looks that could easily form the staples of your wardrobe for the fall/winter season.

Shop around for your favourite Uniform Standard Fall 2012 pieces here.

Included with the production of the line is a video by Lifetime Collective member, Brock Mitchell. It features: Some damned fine scenery, native narration by Gustave Many Bears, music by Constantines and pieces of the collection in the wilderness of Canada.

Once again, stock up for fall with some pieces from Uniform Standard.